Mojawapo ya faida binafsi anazozipata mshiriki wa mashindano ya Olimpiki
Pengine
tukihamasishana kuhusu faida ya michezo ya Olimpiki kwa mtu binafsi, inaweza
kuwa changamoto kwa wazazi/walezi na vijana kutilia mkazo michezo hii kwa faida
si tu ya nchi, bali zao wenyewe. Kwa kuangalia mfano huu mmoja wa habari hii
ifuatayo, pengine pia makampuni na wafadhili mbalimbali watajitokeza kusaidia
kufikia azma hii:
Forget
Wheaties. The smiling face of America’s new golden girl is getting her own box
of Corn Flakes.
Kellogg’s
yesterday announced that it had tapped Gabby Douglas — the first
African-American to win Olympic gold in the individual all-around gymnastics
competition — to be featured on special-edition Corn Flakes boxes hitting store
shelves this fall.
Following an
appearance on the “Today” show, the bubbly 16-year-old proudly posed holding her
special-edition box.
SPorts-marketing
experts said the Corn Flakes deal for the Summer Olympics sweetheart is just the
beginning, adding that she stands to potentially earn more than $100 million in
endorsement deals.
“You are
looking at the opening of the floodgates,” said Kevin Adler, president of Engage
Marketing, a sports-marketing firm for Fortune 500
companies.
“And the
opportunities are endless. She’s only 16 and can compete again in 2016” at the
Olympics in Rio de Janeiro, Brazil.
The gymnast
already has a deal with Procter & Gamble.
Kellogg’s, an
official sponsor of the US Olympic Committee and USA Gymnastics, was able to
sign Gabby up for Corn Flakes before she could be courted by Wheaties maker
General Mills.
It was the
second consecutive Summer Olympics that Kellogg’s swooped in and landed the
Games’ most marketable star. In 2008, Michael Phelps got his own box of Corn
Flakes after capturing eight swimming gold medals in
Beijing.
Wheaties had long held the
cereal-box monopoly on Olympic-star
sponsorships
photo source:
shoppingblog.com
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